11 reasons Mac means business.
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Reason no.1

powerful silicon.

The M1 chip changed the game. And the M2 chip goes even further. No matter which Mac you choose, you get blazing-fast processing and incredible power efficiency for your entire team.

The Apple M2 chip (PDF)
Apple M2 chip

Reason no.2

See reason no.1.

Apple silicon really is that powerful. MacBook Air with the Apple M1 chip is up to 3.5x faster than before.¹ MacBook Air with M2 is up to 13x faster than the Intel-based model.² And the 14-inch MacBook Pro with M1 Pro or M1 Max delivers up to 13x faster graphics.³

MacBook Air MacBook Air

Reason no.3

Our looooooo ooooooooooo ooooooongest battery life.

With jaw-dropping battery life — up to 18 hours — MacBook Air delivers the power to work where, how and for as long as you want.⁴


Reason no.4

Mac works with IT.

Set up devices from anywhere with zero-touch deployment. And manage Mac at any scale with mobile device management.

Deployment and Management (PDF)

Reason no.5

Mac works for companies without IT.

Mac is intuitive to use and easy to manage. Simple setup and Apple’s Migration Assistant help you get Mac up and running quickly. And its reliable hardware won’t let you down, so it’s perfect for companies with or without dedicated IT support.

Macs Macs

Reason no.6

Mac can cost less in the long run.

With fewer support tickets, less software needed and higher residual value, the savings add up. Compared to a PC, a single Mac could save you $843 over three years.³

Forrester TEI Study (PDF)

Reason no.7

The most innovative companies run on Mac.

84 per cent of the world’s top innovators deploy Mac at scale.⁶

Mac Keyboard Mac Keyboard

Reason no.8

Excel. Zoom. Slack. And so much more.

All the business apps you need run beautifully on Mac — from Microsoft 365 and Google Workspace to SAP and Dropbox.⁷ And thanks to Apple silicon, popular iPhone and iPad apps for work can now run on Mac too.

Productivity (PDF)
Excel. Zoom. Slack. Excel. Zoom. Slack.

Reason no.9

Security’s built right in.

Mac is the most secure personal computer on the planet, thanks to built-in features like hardware-verified secure boot, on-the-fly encryption, Touch ID and Gatekeeper.

Platform Security (PDF)

Reason no.10

  • Mac
  • loves
  • iPhone.

Mac feels just like the Apple devices employees know and love, and they all work together seamlessly. Copy and paste across devices. Use Handoff to start an email on one device and finish on another. And pick up calls anywhere.

Mac and iPhone

Reason no.11

It’s a pleasure to work with.

Give your team the devices they love and let them get down to business.

Employee Choice Guide (PDF)
There’s a Mac
for every job.
MacBook Air (M1) MacBook Air (M1)
  • 13.3-inch Retina display⁸
  • Powered by the Apple M1 chip
  • Up to 18 hours of battery life⁹
  • Up to 16GB unified memory
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MacBook Air (M2) MacBook Air (M2)
  • 13.6-inch Liquid Retina display⁸
  • Powered by the Apple M2 chip
  • Up to 18 hours of battery life⁴
  • Up to 24GB unified memory
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MacBook Pro 13 inch MacBook Pro 13 inch
  • 13.3-inch Retina display⁸
  • Powered by the Apple M2 chip
  • Up to 20 hours of battery life¹⁰
  • Up to 24GB unified memory
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MacBook Pro 14 inch and 16 inch MacBook Pro 14 inch and 16 inch MacBook Pro 14 inch and 16 inch
  • 14.2-inch or 16.2-inch
    Liquid Retina XDR display¹¹
  • Powered by the Apple M2 Pro chip
    or Apple M2 Max chip
  • All-day battery life¹²
  • Up to 96GB unified memory
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iMac 24 inch iMac 24 inch
  • 24-inch 4.5K Retina display¹³
  • Powered by the Apple M1 chip
  • Up to 16GB unified memory
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Mac mini Mac mini
  • Powered by the Apple M2 chip or Apple M2 Pro chip
    Also available with
    Intel Core i5 or i7 processor
  • Up to 32GB unified memory¹⁴
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